Posted by Austin website designer: We continue to evaluate and fix existing websites for conversion problems. The most common problem found, remains to be the number one rule breaker for lost leads. The number one problem is phone number and overall contact information. It is common for a website designer that is not familiar with conversion tactics to quickly create a website and the pages that go with it - including the Contact page. The problem with this - is that it is proven that not providing your phone number - visibly on the home page will result in lost leads. Many website hits, and visitors, will not look past the home page of a website. If the phone number is prominanly displayed on the home page as one of the first objects to catch the eye, it greatly increases the chances of a visitor/hit - picking up the phone to call you. Having an email link on the home page is also a good idea. This is one of the most overlooked rule breakers that continues to be broken. What good is a pretty website if you are not maximizing the potentional for a customer to pick up the phone and call you or email you? Make it easy for your customers to contact you and make it fast for your potential customers to call you. Many searchers do not ever look past the home page. And lastly, keep in mind, that whatever your product, services or ideas are that you are offering on your website - not everyone likes to read, and not everyone likes to look at all of the pages of your website. Always keep in mind that there are a handful of customers/leads that will only contact you if the 2 second rule is available. The 2 second rule is that - it only takes 2 seconds to pull up your website and call and/or email you.