SEO Firm and Web Design Blog

Blogging is no longer just a hip website to have. Are you wanting Google to rank your website higher, quicker? As Google’s ranking system becomes increasingly more fine tuned, just have great web design will no longer do. Google has many ways of separating you from the herd. Excluding seo web design and backlinks … what’s left? The world wide web is becoming flooded with spam, temporary websites for the sole purpose of sabotage and spam. Ranking factors for website design age and the frequency of updates is becoming more important by the day. Many of these spam sites are new creations, therefore Google is giving more importance to websites that are at least a few years old. Another ranking factor that is increasing in importance is the frequency of your content being updated. One way to do this is to have your developer update the website or update text via CMS ( content management system ).

However - how about adding a blog snippet to your website - that automatically keeps updated content on your website? Does this sound good?

Blogs are affordable and quick to implement. Every time Google visits and crawls your website it looks for updated content, if you have a snippet of your blog added to your home page, your home page will continue letting Google know that you keep updated content and that you mean business.

This is essentially a way of telling Google that you have a dynamic website that needs to be visited more and more often because you are continuously providing updated content.

NOW - for Search Engine Optimizing your blog posts…

Titles, used in your website design page titles or blog posting titles are always very important! After you have performed your keyword research, use those same key phrases in your blog post titles and content. This will improve your website’s home page content saturation for the key terms you are targeting.

Use link baiting. Link Baiting is when you creatively use a hook to get the attention of the reader. For example, ‘achieve top 10 google rankings’, or ‘buy a blog now and receive a free Google local city listing’.

Lastly, social media exposure not only helps but is also helping overall ranking factors because social popularity is also increasingly being used to separate a legitimate website (popularity) from a website that is a spam or non very important website. Web sites such as StumbleUpon, Digg, Flickr, Technorati, MySpace, YouTube, Bloglines, and others can be used not just for blog exposure but can help with traffic to your main website as well.

Website design for better rankings is becoming increasingly thematic, both for content and structure.  Head terms are root industry key phrases such as ‘ web site design ‘. A tail term would be ‘ website design in Austin ‘ for example. Most often, a website’s ranking campaign will fail because too many head terms are used. Being realistic and looking at your competition is the start of using the right ratio of head to tail terms. In any industry, the competitiveness of your keywords are based on how much competition there is for those same keywords. Often, you may in fact also get better conversion when you target more tail terms that you may - 1. rank better for, and 2. target more qualified leads (compared to the generic head terms).

Head keywords are good to use for the home page. This will help a search engine establish the main theme of your website. Sub pages should use the tail terms that you are targetting and that will target your specific type of customers for service(s) you provide.

Optimize per page! This is often overlooked and another campaign killer that will stump your ranking efforts. Every web site page should not focus on more than 2 keywords. Focusing on more will dilute the effectiveness of the website key phrases you are targeting.

Finally, the titles, metas and tags should also focus on one or two key phrases - NOT - all the keyword phrases you can think of!

Look at your top 10 competitors, evaluate if they are optimized, how many backlinks they have, how big their website is, how old their website design is, and what specific keywords they are targeting both in their content and meta tags.

How can a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing, and the competition of that word. It is targetted, and likely to convert a clicker into a customer. Therefore, the price increases with use and effectiveness.

Search engine optimization marketing is a form of advertising - rather than trying to tell you what to do (or what to click on), the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they want for relevancy. If they bid for irrelevant keywords they lose money on every click.

Would you rather search for customers, or make yourself available to customers hunting for you by targetted searches? Here is s a link for Google’s estimate of keyword value using this tool. You can use this tool to give you the estimated cost of a click, without having to create, log into, or use the Google Adword campaign.

https://adwords.google.com/select/TrafficEstimatorSandbox
Website search engine optimization marketing and pey per click adds.

Austin search engine optimization company help
What is the best way to find Austin search engine optimization company help?

By using a search engine and testimonials. Searching in Google for ‘ austin seo company ‘ for example would be a good start to begin your search. If your SEO company ranks on the first page then they know a thing or two about search engine optimization services. However, picking the #1 position for an austin search engine optimization company may not be the best idea because it may also be the most expensive professional seo services company on the blog. Take a look at the seo companies offered on the first page and see how they compare. Some SEO companies only perform search engine optimization, while others also do web design.

One of the biggest components and success factors of picking a Texas SEO Company is choosing a company that can create adequate effective one-way links to your website. One-way links are the biggest ranking factor for how a search engine ranks the relevance and value of a website. An Austin SEO company too large may have too much markup and not provide as much bang for the buck needed. If you are discount shooping for SEO dont. This mistake is made far too often. Picking a much smaller company or cheaper company typically means that the company does not have a network of link resources. Often, an established professional austin search engine optimization company will have many company and link partnerships for providing you with quality links. For example, regardless of the industry your business may be in - creative, medical, legal, manufacturing, games, etc- your chosen Austin SEO company should have a good balance of experience and growth to use these business link partners to your benefit.

The next quality to look for is professionalism and testimonials. The website should have a local number available to call with a live person on the other end. Go ahead and test the Texas SEO company you find. There are a small handful of austin search engine optimization services available, however it will be quick to select the right one for you. Several websites and geared more towards profits over results. These seo web sites typically sell all of their services on their website via ecommerce and may only be available by email.

Lastly, do check out the testimonials and take a closer look to see if the testimonials match the Austin search engine optimization company you find. Testimonials can be made up and it should become obvious if the testimonials are honest customer feedback. Once you do talk to an austin seo consultant, make sure they understand your business. The seo consultant should be able to tell you what terms are searched for to find your business and be able to tell you what level of SEO services are needed to help your business. Too little budget for SEO will results in NO results. Too much budget for SEO is throwing away marketing budget that could be used elsewhere.

Happy hunting for finding your Austin search engine optimization company and website design firm.

Basics of search engine friendly design
Your website design it is not sufficient to just look attractive, it should also serve the sole purpose for which you have launched your website, which is to increase visibility so that you can reach out to more people through your website. In order to reach out to more people, your website should feature in the search results when people search for your services. One of the website rankings factors that you need to remember when you want to make your website into a search engine friendly website is keep your website’s content unique and fresh. Add fresh content as often. Target specific keywords, and make sure these keywords are not to vague. Consider how much competition there is out there to determine how unique your key phrases need to be.

Do not get caught up design the graphics of your website. Use text forms for menus instead of images and flash because search engines cannot read images or flash. Avoid using drop down menus and other embedded design that cannot be read. Make your site is as light as possible by reducing large graphics. If you review the website design of top rated companies that have good search engine optimization ranking, you will be able to see that the websites of these companies will rather be very simple. Search engines love fast loading websites. Search engine optimize your website for fast loading by shedding away high resolution images.

Let the URLs have meaningful names and keywords rather than naming all the pages as page1, page2, etc. Website URLs that have keywords that are specific to a particular page are more effective, these are also often called seo landing pages. Keep all the pages close to the home page or root directory rather than having them in different directories. While registering your domain, if you do not already have one - try to incorporate one or even two of your relevant keywords into the website domain name. This also helps search engines tell what you are about.

Name all the images using keywords that are specific to each page rather than naming as img1, img2 etc. Use alt tags and tool tip text for your website. Make sure that there are no broken links on your website. Use broken link utilities to find out if there are. Provide the correct titles for your web pages. Right combination of keywords and page titles will often bring better results. Your web pages will be considered more unique by having unique metas and unique titles and descriptions. Make sure to provide footer links to all the pages of your website. This makes it easier for search engine spiders to crawl the pages. When you include head data, do not stuff too many keywords. Too many keyword or a keyword repeated more than 2 or 3 times is considered spam. Fewer focused keywords are for the best results. Provide anchor text within your website. A clear navigation helps both visitors and search engines crawl your website. Avoid any and all link farms and spam techniques. Never use content copied from other web sites. Have your web site hosted with a reliable hosting service provider rather than having a website developement company or website search engine optimization firm do it.

These tips will help your web site be more search engine friendly.

Difference between directory backlinks, Article backlinks, and Press Release backlinks

Backlinks, also known as inbound links or one-way links, are one of the best ways to get your website recognized for being a relevant source of valuable information, and lead to the top of the first page on Google and other major search engines.

However, the quality of the links matter, using proper tactics, not spamming, and making sure your links are relevant, permanent, and high ranking. Google will penalize for links that are paid for or obtained by trickery, so keep that in mind.

There are many ways to link and many places to look, and what follows is a list of dirent ways to pep up the linking to your web site!

> Directories remain a great place to start your link building program. Ones that require a review and have strict standards for quality are the best - avoid directories that offer reciprocal programs or require payment, as these are unlikely to do you any good and could actually be detrimental. Contrary to what a lot of what is published about reciprocal links, reciprocal links do not help your website. Think about it this way, your popularity is graded based upon the ratio of links you have pointing out versus the links that point to you. So a 1 outbound link to a 1000 outbound link ration would be significantly better than a 1 to 1 reciprocal link exchange.

> Articles submitted on a regular basis to article directories are a great way to build links - each time an article is approved you can gain another link. Make sure you have fresh content on a regular basis - submitting the same article to a bunch of different directories can cause you duplicate content issues. Google penalizes for duplicate content and publishing content that has already been published(cached) on the web.

> Press Releases are good for visibility and links from a web site that pick up your story and publish it. Both website Press releases and articles submitted to the proper venues will also result in traffic to your site.

> Social site links are becoming a link even search engines respect, as the links are considered to be more purely organic than other links - in other words, individuals are linking to you because they personally feel you are helpful, so it is coming straight from the consumer. Blogs and forums that end up mentioning you are also a great boost! You can do a little discreet maneuvering to get a buzz going about your site - but don’t overdo it - appearing to spam will send your site down the drain quick.

> Satisfied customers can be one of your most valuable links of all. They link to you from personal experience with you and approval of your site, and they can often be had for the asking! Don’t forget to include a thank you note for their patronage along with the request.
Once you have started a link building campaign along these lines, keeping it going is all you have to do and you can generate new links on a regular basis.

Hope this helps some on a basic level to explain what website article links, website press release back links, and what website social backlinks are.

seo company resources and utilities

Elance

compete.com

Compete is a keyword research service that allows you to analyze your competition, including the keywords your competitors rank for on search engines.

keycompete.com

Is a tool that allows you to see the exact keywords your competition is targeting through pay-per-click campaigns.

www.seodigger.com

is a free analytical tool that allows you to see the keywords your competition is ranking for within the top 20 organic search results on major search engines.

www.wordtracker.com

offers a free version of their subscription fee-based keyword tool that is ideal for doing quick keyword research. The Wordtracker tool provides you with a list of related terms to your base keyword as well as the estimated daily search volume for each individual keyword. The paid version of the tool is more robust and allows you to save keyword lists for later use and editing.

Google keyword suggestions tool, https://adwords.google.com/select/KeywordToolExternal

offers a no-cost keyword suggestion tool that provides you with access to historical user search behavior from the largest and most powerful search engine in the world, Google. Includes individual keyword search volume, and comparative evalution of how much competition exists for a given keyword within Google’s pay-per-click product Adwords.

Website design should be properly performed so that a website attracts traffic and increases rankings. However, if some of the most obvious sales rules are broken, even your best coded, well ranking website will not convert visitors into customers. Here are the top three Must Do sell points for a website that are also most often broken.
1: Website design should include your Physical Address – The idea that the Internet would all but exterminate the old door to door businesses was deflated years ago. If you are in business, you need a physical location where your customers can go, and you must tell them how to get there. A PO box address is not enough. You must give your actual street address and provide driving directions on at least one of your web site pages. This will also build confidence with the customer.
2: Provide Your Telephone Numbers, in bold, on the home page, were the eye first looks. This is like handing out your business card, but online. How else can your website customers contact you, your salespeople, or your service staff if they have questions about their vehicles? Keep in mind, too, that not all your customers feel comfortable in conducting business over the Internet. Many would prefer to hear a human voice on the other end of the phone. Include your local and toll free numbers. You should also include a fax number for those instances where a customer needs to send a document that they cannot email. Don’t include your phone number or fax number in text form on your website.
3: Provide Your E-mail Address – A basic “info@” e-mail address is good for general inquiries about your business. However, if you provide it you must have someone check it regularly and respond to or forward items that come in. Keep in mind also that each one of your salespeople should have his or her own e-mail address, as should the people in customer relations, and parts and service. Of course, those addresses should be on their appropriate pages in your web site. Two things to consider when you include e-mail addresses on your website: Don’t use single word email addresses, spammers who use dictionary broadcasts of emails will find you. Don’t use “Mail to” links in your website, spammers who use spiders to find email addresses will gather these and send you extra messages you really don’t want.
Never forget: even with a great website design presence on the Internet, you are still doing business with people who want your product and need to know how to reach and visit you. Having your basic business contact information displayed prominently on your web site shows your potential customers that you are open, available, and ready to serve. And this will help you increase your sales!

Choosing the right Website for your Business. Not all are equal, Pricing and Considerations

When navigating the options for website development and search engine optimization in this world, it can be a tougher task to pick the right options. I find that the varying levels of understanding and expectations from one small business owner to another could not possibly vary more.

I am taking a few seconds here to briefly explain in an organized fashion what you as the decision maker for purchasing a website should expect.

To begin, first consider the source from were you are seeking a website professional. If for example, you are looking on Craigslist versus going directly to avwebsite development firm, expect some huge differences in price, quality, and professionalism.

I also advertise on Craigslist, however, I provide professional website development. On Craigslist, one can often find great deals. Great deals can be had from postings such as this on bulletin board websites. And, equally big disasters can result as well. I find that 30% of my business comes from those who chose to go with a freelance developer. A freelance developer can obviously possibly offer the best price. The possible downfall is quality, a project that does not get finished, or the project is not delivered as expected. Strongly consider this! - A freelance developer that does it ‘’’’’on the side’’’’ is not paying taxes and does not have an established business. They have nothing to loose by not finishing your project, or not delivering your website project as expected!

So now - finally, let me cover pricing and coding quality. Pricing for a professionally coded website should start around $2000. for a 5 to 10 page website. If less than this, expect the coding to not be so professional. What are the downsides of bad coding you ask? On the front end, your website may look pretty, on the back end, if a Professional web developer has worked on your website, the code is clean and therefore - Search Engines(such as Google) will pick up your website better, rank it better, and will result in better revenue for you! There is something called style sheets. A professional web developer knows how to use these. Style Sheets are additional coding that will filter out ‘junk code’. If a website maker simply uses a graphic tool to slap a website together, the result is garbage on the back end. Saving a buck is not a good idea if you want your website to rank well and be read well by search engines such as Google. A pretty website is just a pretty website. You need a pretty website that also ranks well and increases your revenue.

The next level up in pricing should be around $2000 to $4000 for the same number of pages but increased functionality. For example, if you are wanting to add a form email contact form, some flash animation for the home page, unique logo design, extra one on one time to help with taking special notice of some branding recommendations, and perhaps a few special pop up menus, then expect to be in this price range.

The next and last level up will be around $6000 and up. In this range of pricing expect all the above with CMS (Content Management System) which allows you to update pages without needing any website knowledge. You can log into a control panel and update content on certain areas of the website. Keep in mind, there are also basic and advanced CMS systems. Some just update simple content, others will allow you to update pictures, tags, etc. Adding Blogs, Forums and other special features will also be additional pricing.

Without having any prior website shopping experience, or much website technical knowledge, I will sometimes be asked the following question - ‘How much can you do a website for’. Even though I have heard this question several times, it still remains to put me in a state of disbelief. The reason for this, is that asking this question is exactly the same as asking - ‘how much will you sell me a car for?’….

There is more than 1 car out there… You have your Go Cart and your Ferrari, different options, different performance, difference speeds, and different price!!!!

So 1. Consider the source that you are using to find a website developer. 2. Decide what your budget is based on the 3 main qualities - clean coding, great looks, and functionality. If you want all 3, then you want a Ferrari - just make sure you can afford it. 3. Decide approximately how many pages you will need to communicate your message by looking at competitor’s sites as examples. Decide what functionality you will want and what your time line is for completing the project. 4. Lastly, clearly define your project scope with your website developer, make sure of what the deliverables are and what the functionality is that you are expecting by using other websites as examples. There are a lot of options and different levels of options, so make sure that you use examples for everything you are needing. It is the responsibility of both the buyer and the seller to set the right expectations for a website project before starting any development! The developer you do decide upon should also always be available to answer any project or technical questions you have and make you feel like they have time to take on your project.

I hope that helps some of you out there jumping into a website purchase!

Thanks..

Stathis Adel

Website Development Austin

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