So how do you get sites to link to you without linking to them? One of the many ways is to regularly send out press releases. Look up distribution systems and draft up a few releases for the free services. Additionally, you want to post content that may catch the attention of bloggers–a little controversy will often gain their interest.

Let’s start with title tags. This is what you see at the very top of your browser next to the little logo. Not only is this the title of your page, but, this is what appears in search results. So make sure it is relevant and inclusive of your most important search terms.

Now move on to meta tags. Meta tags are one of the original tools used by search engines to rank pages. All you have to do is insert “description” into the code, followed by a brief, no more than 250 character, description of your site. For example, “Antique dog collars are bark in style. Collars from every time period: Renaissance, Middle Ages, Dark Ages, World War II, Stone Age, Mesopotamia, and the Space Age. Buy unique collars for your favorite pet.” Make sure not to repeat the same phrases in this block of code or your site will be penalized.

Once you optimize your site with these title and meta tags the metaphorical robots will report their findings back to google and you will start to steadily climb the list.

If your primary revenue driving source is to get visitors to sign on and shop instead, then your website home page needs to have a simple and effective layout. A summary of items to think about include - 1. Keep it short and sweet (like a bullet point on a resume), 2. Have ‘call to action’ items listed such as “buy now”, “monthly discount”, and “Sign up Today!”, 3. Test for quality and typos, 4. Define your simple and short message, 5.  Do not structure your website’s navigation to have too many sub-pages, a visitor and potential client will loose interest if they have to drill down into too many sub-pages to find what they are looking for.

I often receive article writings that are either copied or still have some information copied from different sources. It is well worth the effort the quick write an off the cuff ‘unique’ article for your business.

What happens if you do not have unique content? There is some dispute about the level of penalty a search engine might apply to your website - BUT, long story short, if your content has been crawled by a search engine before, then it does not help you - AT ALL.

How do I review for duplicate/cached content? It is pretty quick to find out if an article is completely unique, I can manually search different parts of the articles on the net, or I can use some tools/utilities that will search the web for me to see if the content has already been published on the Internet.

Still bad… In some cases, half of an article will be uniquely written, and other parts will have sentence fragments that have been copied from other sources. AGAIN, if even a string of a portion of a sentence has been copied - that means that a search engine out there has already cached and recorder - that piece of a sentence. A search engine does not just crawl for content, but also caches/records/saves the order in which your content is written. It is a little hard to grasp that the world wide web can actually store, save, and even keep multiple copies of your website amongst a gazillions others - BUT IT DOES!:)

Without a robots.txt file, a search engines assumes it can crawl your entire site for content.

A robots.txt file can be created with a simple notepad editor. Following the standard format, you can choose what files and folders to exclude. You can additionally use a robots.txt file to tell search-engine spiders were your sitemap is located.

You may find that there are some online robots.txt generators that will do the job for you. You can google ‘robots.txt generator’ to find one. After generating your robots.txt file, you would need to save this file and upload, via ftp or your host control panel to the root of your website’s folder.

Simple example of a robots.txt file:

User-Agent: *

Disallow: /images/

Disallow: /directory/file.html

As always, it is recommended that may want to check with some experienced help on how to setup your file correctly. SEO(search engine optimization ) is a gimmick if not applied correctly. Every file, directory, and image of your website needs to be carefully reviewed for content in order to determine exclusions.

There is something called the Google 50 penalty, and the Google 950 penalty. Keep this in mind if significant changes happen to your website. Google evaluates consistent quality changes. Therefore, if your website drops 50 places, or drops to the last pages of Google, your site will be penalized.

Over-Optimization Penalties
Many web developers can penalize your website if they do not know the basics of Search Engine Optimization. One of the most common mistakes is to ‘over do it’ by repeating certain key phrases too many times. If you have repeated your key phrases many times in the <TITLE>, <H1>, <H2>, <H3>, <B>, and <I> tags, ALT and TITLE , domain, sub-domain, directory name, and repeated several times in the content of your website, chances are you will not have any significant rankings. Search engines look at usage and saturation to evaluate the quality of your website. It checks to see if you know what you are doing. In fact, correct saturation is a very low ratio - meaning your key phrases should not be repeated that often, just more often than the rest of your common text.

Duplicate Content penalty-this is still VERY common. Consider this, if you have copied any of your text from another website source, then Google and other major search engines have already crawled it, and you will be penalized for copying even a few sentences, since they have already been recorded by Google.

Meta Keywords-again, do not over do it. In fact, meta keywords do not help any more. Back in the day, when search engines were unsophisticated - meta keywords did matter. Now, they do not help your rankings but will hurt your rankings if spammed. Do not repeat a word too many times or fill up your meta keyword tag with too many words. This is also a good way to figure out if you are working with a professional SEO consultant that really understands the business. If anyone suggests to you that your website will achieve rankings from meta-keywords, then it is scam and a sure way to penalize your website.

Changing hosting companies-unfortunately, if you change your hosting account, there is not way to preserve your rankings. How long your hosting has until it expires is also a minor factor. Make sure the length of your hosting account expiration date is always maxed out, and if possible, try not to change your hosting account.
Buying and selling links-dont, there are are few that you will not be penalized for but it may not be worth the time and effort to find out which ones.
Linking to banned/bad websites-maybe you like a particular website, but linking to a website that has irrelevant content, a low PR/SERP ranking, or penalized itself - will penalize your website. An SEO specialist can evaluate your inbound and outbound links to see what needs to be changed/removed.
Hidden links and text on your site- this was banned a long time ago! Hidden text(making it the same as your background), and making a link hidden is also one of the classic best ways to have your website penalized.
Incorrect Redirects-this one is a one of a few more technical issues, basically, when you create links out there that point to your website, try to avoid using both links with and without the www. prefix. This is because all of your backlinks will not be counted together. So stick to one - create your backlinks using the www. prefix or without it.
Hope this helps you remove some of the most common and obvious violations.

Austin has great weather, an eclectic population, a fantastic live music scene and a booming technology sector. Technology makes Austin a great place for web designers of all skill levels and anyone looking for a web designer. Austin’s web design is a growing and booming part of the technology sector in Texas. Austin’s technology thrives on creative web designers, as well as the majority of businesses out there today. Let’s face it.  If your business does not have an online presence, you’re dead in the water before you ever even start out.

Austin web design is a booming community with fantastic opportunities for web designers to find work or get their own companies off the ground. The technology industry is a big part of the draw for Austin website design. Many companies there need the business that web designers Austin can bring to them. The youthful vibe of the city, coupled with the superb live music scene makes Austin a draw for web designers from across the United States. Take a survey of web designers currently living in Austin and they’d be sure to tell you that Austin is a great place for web designers.

Austin Web designers have amenities that few other cities can claim. Where else can you be in a thriving, hip, youthful state capital with a major college town vibe? UT Austin dominates the NCAA in both football and basketball and can be a fantastic way for web designers to blow off some steam after a week of hard work. The yearly SXSW conference combines the best of film, music and Internet for a kick butt week of activities. Whatever your preferred leisure time activity, Austin has it. Lake Austin is home to some of the most fun water sports in the state. Austin Web designers have it all. Not only do they have a thriving technology community to work with, but they have world class leisure activities as well right outside their doors.

Austinis such a great place for web designers that a simple Internet search will turn up article after article extolling the virtues of being a web designer in Austin’s tech community. And if you are a company in Austin, you need to look no further than Internet sites that offer the best web designers you can hire. Austin is the place for web designers.

We can help you set up Google Adsense. However, we would like to help you understand how it works and give examples as well.

Step 1: If you do not have a Google account, create one. Do so by going to Google.com and creating a new account. Click on ‘Sign In’, ‘create an account now’

Step 2: After creating your Google account, Log in. Select the ‘My Account’ option which will display all of your Google products ranging from Blogger and Analytics to Adsense. Select ‘Adsense’

Step 3. You have to have a website in order to use Adsense. The reason for this is because when someone clicks on a Google Adsense Ad, it requires having a website to link to.

Step 4. You will be required to fill out your personal information, website name. When complete, it will take a week for Google to confirm your account.

Step 5. Begin creating Ads. Select ‘Adsense’, select ‘Adsense Setup’, ‘Get Ads’. You will be prompted for the type of Ad you are wanting to set up ranging from a content Ad(that has no pictures) to an Adsense Video unit.

Step 6. Select ‘Adsense for Content’ to select the standard Ad unit. You are then prompted to select an Ad Unit(text and grahic images) or Link Unit.

TIP: I suggest selecting the ’single page’ option, it may be difficult to notice but will be visible once you select the type of ad you want to set up. The great advantage of this option is that it will ask you for all of the options you would like on one single page, so that you do not have to continue clicking on ‘Next’ through the options.

Step 7. Select ‘Ad unit’ to create an Ad. Select the size of Advertisement you want to place. For example, I will select 468×60 Banner. Channels are available for tracking your Ads if you wish to do so later. Name your Ad, and select ‘Create and Get Code’ to finish you Ad!

Step 8. Copy that code, and place(paste) the code in the html of your website - for were you would like the Ad to appear.

Here is an example, this is the 468×60 Adsense Ad I just created. As soon as you place your Ad, you make it available for visitors to click on. If you have found this information helpful, feel free to click on this Ad to help us out.

Here is an example of what a link unit looks like…
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One of the most common questions prior to setting up an account is what sizes can be displayed, here is the Google page that shows the different Google AdSense Ad Formats.
https://www.google.com/adsense/static/en_US/AdFormats.html

One more interesting tip. Who doesn’t use Google. You can actually provide a Google Search bar on your website that is a Google Adsense Ad. When users use it to search Google it helps you generate clicks… It is called ‘Adsense for Search’. When you are creating Ads, select ‘Adsense for Search’. Select the look and feel of your search box and finish to get your code.